Subscribe Now

Matt Aitken · Managing Director · IVE Group · DURST Next

At Durst's Print Next event in Brixen, Editor Morten B. Reitoft speaks with Matt Aitken, Executive Chairman of IV Group in Australia, about why his company has rapidly embraced Durst technology and what he believes sets it apart from many competitors. Although traveling from Australia requires more than 25 hours in the air, Matt explains that attending Durst's customer event was never really a decision. Having already visited Brixen several times, he sees the event as an opportunity to connect with one of the industry's most innovative companies while gaining insight into the technologies that will shape the future of print. IV Group has become one of Durst's fastest-growing customers, investing in six Durst machines within just a few years. Matt explains that the decision was never simply about replacing equipment—it was about finding a technology partner that shares the company's long-term vision. As customer demands continue to evolve across retail graphics, point-of-sale, brand activations, exhibitions, and fashion, IV Group wanted a partner committed to continuous innovation rather than maintaining the status quo. The conversation also explores Kyveris, Durst's new platform for intelligent workflow orchestration. While still in its early stages, Matt believes the concept has enormous potential to help print businesses become more efficient through connected production and data-driven decision-making. At the same time, he raises an important issue that many printers will recognize: balancing the benefits of sharing production data with the need to protect commercially sensitive information. Having worked with connected manufacturing systems for years, he believes confidentiality and trust will be essential to the platform's success. Throughout the interview, Matt returns to one central theme: remaining relevant. For him, investing in Durst is not simply investing in machinery—it is investing in a company that consistently looks ahead, challenges itself to innovate, and continues to push the industry forward. A fascinating conversation about technology partnerships, innovation, data, and why forward-thinking print businesses choose partners that are already building tomorrow's solutions.

Paul Albano · Fujifilm Print US · Product & Portfoilo Marketing · Fujifilm Revoria PC2120 reveal

At Fujifilm's Open House in Hanover, Illinois, just outside Chicago, Morten B. Reitoft speaks with Paul Albano, Product Manager for Fujifilm's toner production presses, about the thinking behind the new Revoria PC2120 and how customer feedback helps shape future product development. As a product manager, Paul serves as the link between customers and Fujifilm's R&D teams in Japan. The conversation explores how ideas, requests, and production challenges from print service providers worldwide are translated into new features, improved workflows, and smarter automation. Morten and Paul discuss key innovations in the Revoria PC2120, including AI-assisted automation, media profiling, substrate handling, quality control, and workflow improvements. Rather than focusing on a single specification such as speed or print quality, Paul explains why modern production presses are increasingly about combining automation, intelligence, consistency, and ease of operation to improve productivity and return on investment. The discussion also touches on Fujifilm's global organization and how technologies developed across healthcare, imaging, and other divisions contribute to innovations in production printing. Finally, Paul shares why listening to customers remains one of the most important parts of his role and how continuous feedback helps drive future product development. A great conversation about product management, customer-driven innovation, automation, and the future of toner production printing.

Eric Vessels · Taktiful · Product Enabler & CXO · Fujifilm Revoria PC2120 reveal

At Fujifilm's Open House in Hanover, Illinois, just outside Chicago, Morten B. Reitoft speaks with Eric Vessels, Chief Experience Officer (CXO) at Taktiful, about the company's mission to help printers create more value through digital embellishment. The conversation centers around Taktiful's newly launched Digital Embellishment Manifesto, which argues that the print industry has spent too many years competing on price instead of promoting the unique strengths of print. Eric explains why he believes print's greatest advantage is its tactile nature and why embellishment should be viewed as a business strategy rather than simply an aesthetic enhancement. Morten challenges Eric on whether the manifesto is an industry movement or a clever marketing initiative, leading to an open discussion about thought leadership, profitability, and the role Taktiful hopes to play in helping printers build stronger businesses. The two also discuss Fujifilm's Revoria platform, fifth and sixth colors, digital foiling, raised UV, and how new technologies are making embellishment accessible to many more print service providers than ever before. The conversation concludes with fascinating insights into the psychology of touch and why tactile print has such a powerful influence on customer engagement and purchasing decisions. A thoughtful conversation about digital embellishment, print psychology, profitability, and why the future of print may lie in rediscovering what has always made it unique.

Andrew Gunn · Fujifilm Print US · Global Product Marketing · Fujifilm Revoria PC2120 reveal

At Fujifilm's Open House in Hanover, Illinois, just outside Chicago, Morten B. Reitoft speaks with Andrew Gunn, Director of Production Solutions at Fujifilm North America, following the launch of the new Revoria PC2120. Rather than simply discussing another product launch, the conversation takes a broader look at how production printing continues to evolve. Andrew explains that while expanded color capabilities—including the new green toner—and CMYK+ applications create exciting new opportunities, the real story behind the PC2120 is automation, workflow optimization, and making production easier for print service providers. Morten challenges Andrew on several aspects of the new platform, including whether the biggest value lies in the specialty colors or in the improvements that affect every printed sheet. Together, they discuss intelligent automation, AI-assisted workflows, media profiling, substrate handling, inline finishing, and the practical business benefits of reducing operator intervention. The conversation also turns to the wider market. With many printers carefully considering their next investment, Andrew shares Fujifilm's perspective on the future of toner production printing, the continued importance of offset, and why Fujifilm believes innovation is driven by continuous improvement rather than dramatic disruption. Finally, the discussion explores Fujifilm's broader strategy across commercial print, workflow, offset plates, packaging, and production printing, offering valuable insight into how one of the industry's largest technology companies views the future of print. An open and honest conversation about innovation, automation, business strategy, and the thinking behind Fujifilm's newest production press.

Mark Vruno · The Cannata Report · Product Reporter & Editor · Fujifilm Revoria PC2120 reveal

At Fujifilm's Open House in Hanover, Illinois, just outside Chicago, Morten B. Reitoft speaks with Mark Vruno, Editor of The Cannata Report, about the evolving role of office technology dealers and the opportunities emerging as production print continues to grow. The Cannata Report serves the independent dealer channel in the United States, covering more than 1,500 office equipment dealers that increasingly look beyond traditional office printing and managed print services. As print volumes continue to change, many dealers are expanding into managed IT services, cybersecurity, production print, and other value-added business opportunities. In this conversation, Mark explains how dealers work with multiple manufacturers, why production print has become increasingly important, and how the traditional office technology market continues to evolve. The discussion also explores the role of industry media and how publications like The Cannata Report help dealers identify new revenue opportunities and adapt to changing market conditions. Morten and Mark also discuss one of the key themes from Fujifilm's event: the growing opportunity in digital embellishment. As embellishment technologies become more accessible and affordable, they offer dealers and print service providers a way to differentiate themselves, increase profitability, and move beyond competing solely on

Ray Stasieczko · The End of Day With Ray · Industry Debater · Fujifilm Revoria PC2120 reveal

At Fujifilm's Open House in Hanover, Illinois, just outside Chicago, Morten B. Reitoft sits down with Ray Stasieczko for a candid conversation about the printing industry, media, journalism, and why healthy disagreement is essential if the industry is to move forward. Rather than focusing on technology, the discussion explores the role of industry media and analysts. Morten and Ray reflect on how differing opinions don't have to create division—they can instead lead to better questions, stronger reporting, and more meaningful conversations for the benefit of the industry. The conversation also touches on the continued convergence of commercial print, industrial print, and graphic communications, and how changing markets require both journalists and analysts to challenge conventional thinking. As manufacturers diversify and business models evolve, independent voices become increasingly important in asking difficult questions and encouraging debate. Having recently had an open and honest discussion themselves, Morten and Ray talk about the importance of respecting different viewpoints while remaining willing to challenge each other professionally. It is a conversation about constructive conflict, friendship, and why the best ideas often emerge from open dialogue rather than unanimous agreement. A refreshing and personal discussion about journalism, industry analysis, professional relationships, and why challenging the status quo is sometimes exactly what the printing industry needs.

Eddie Davin · bigDAWGS Print Three · Product Challenger & CEO · Fujifilm Revoria PC2120 reveal

Christine Yardley · Print Panther Direct · President & Panelist · Fujifilm Revoria PC2120 reveal

At Fujifilm's Open House in Hanover, Illinois, just outside Chicago, Morten B. Reitoft speaks with Christine Yardley from Toronto, Canada, about creativity, digital printing, embellishment, and why she believes print can still be considered an art form. Known for her passion for digital print, specialty colors, foils, varnishes, and embellishments, Christine shares how she combines technology and creativity to create print that captures attention and delivers value for customers. The conversation explores the role of design and prepress, the opportunities created by expanded color gamuts, and how Fujifilm's new Revoria PC2120 can help printers produce more vibrant and engaging applications. Morten and Christine also discuss toner versus inkjet, the importance of understanding customer needs, and how embellishment can help print service providers differentiate themselves in a competitive market. Drawing on examples from healthcare communications, proposal presentations, and highly customized marketing pieces, Christine explains why creativity remains one of the most powerful tools available to printers today. A lively conversation about print, creativity, technology, and the endless possibilities created when great ideas meet great production.

Kevin Abergel · Taktiful · Keynote speaker and enabler · Fujifilm Revoria PC2120 reveal

At Fujifilm's Open House in Hanover, Illinois, just outside Chicago, Morten B. Reitoft speaks with Kevin Abergel from Taktiful about one of the printing industry's most talked-about opportunities: digital embellishment. Together with Eric Vessels, Kevin presented market data, industry trends, and real-world business cases showing why digital embellishment continues to attract attention from printers looking for higher margins and stronger differentiation. While only a small percentage of print service providers currently offer digital embellishment capabilities, Kevin argues that this is exactly why the opportunity remains so attractive. With relatively limited competition and growing demand for added-value print, printers have a chance to move away from commodity pricing and create applications that deliver significantly higher profit margins. The conversation touches on research from NAPCO Media and WhatTheyThink, investment trends in embellishment technologies, and the growing use of fifth and sixth colors. Kevin explains how capabilities such as white, clear, metallic effects, specialty colors, and other print enhancements can help printers create more engaging products and stronger business results. The discussion also explores why many embellishment opportunities remain untapped. From economic uncertainty and equipment investment costs to education and market awareness, several factors continue to slow adoption. Yet the data suggests growing interest from print providers looking to differentiate themselves rather than compete solely on price. For Kevin and the team at Taktiful, the mission remains clear: help printers understand the value they already have at their fingertips and turn print enhancements into profitable business opportunities. An engaging conversation about margin, differentiation, customer value, and why the future of print may be about much more than CMYK.

Mark Brown · Standard Finishing · Regional Sales Manager · Fujifilm Revoria PC2120 reveal

At Fujifilm's Open House in Hanover, Illinois, just outside Chicago, Morten B. Reitoft speaks with Mark Brown from Standard Finishing Systems about the important role finishing plays in creating value-added print products. Most people know Standard Finishing Systems through its long-standing partnership with Horizon and its broad portfolio of finishing solutions, but as digital printing continues to evolve, finishing becomes an increasingly important part of the conversation. From booklet makers, saddle stitchers, perfect binders, and slitter-cutter-creasers to rotary die-cutting solutions, finishing is often the final step that transforms a printed sheet into a product with real impact. The discussion explores how finishing and embellishment increasingly work hand in hand. As more printers invest in technologies that enable special colors, coatings, foils, textures, and other enhancements, finishing equipment must be capable of handling these applications without compromising quality. Mark explains how modern finishing systems are designed to work with even highly embellished products while maintaining productivity and precision. The conversation also touches on how finishing can become a gateway to new business opportunities. Whether producing uniquely shaped products, premium business cards, packaging prototypes, direct mail applications, or specialty marketing materials, finishing technologies help printers expand beyond traditional applications and create products that stand out. A particularly interesting part of the conversation is the discussion about where embellishment ends and finishing begins. From soft-touch business cards with gold foil to uniquely shaped printed products, Mark shares how finishing technologies help bring creative ideas to life and turn print into something customers want to touch, keep, and remember. As vendors continue to bring new printing technologies to market, partnerships between press manufacturers and finishing suppliers become increasingly important. Mark also shares perspectives on the integration between printing and finishing technologies and why collaboration across the industry is essential to delivering complete solutions to customers. A great conversation about finishing, embellishment, workflow integration, and why the final step in production is often where the real value is created.

German Sacristan · Keypoint Intelligence · Analyst & Panel debater · Fujifilm Revoria PC2120 reveal

At Fujifilm's Open House in Hanover, Illinois, just outside Chicago, Morten B. Reitoft speaks with German Sacristan from Keypoint Intelligence about some of the biggest trends shaping the future of digital printing. Fresh from a panel discussion at the launch of Fujifilm's new Revoria PC2120, German shares his perspective on the technologies currently driving conversations throughout the industry. While faster presses, expanded color capabilities, substrate versatility, and automation remain important topics, German believes that Artificial Intelligence may ultimately have the greatest impact on the future growth of print. Interestingly, the discussion moves beyond AI as a production tool. While predictive maintenance, workflow automation, and efficiency improvements are already becoming reality, German sees an even bigger opportunity in using AI to simplify the creation of personalized marketing campaigns. For years, brands have recognized the value of personalized communication, but the complexity of producing highly targeted campaigns has often limited adoption. AI has the potential to remove many of those barriers and make sophisticated, data-driven print campaigns far easier to execute. The conversation also explores the relationship between toner and inkjet technologies. As inkjet quality continues to improve and manufacturers push into applications traditionally dominated by toner and offset, the question naturally arises: Will inkjet eventually replace toner? German explains why toner continues to play an important role for many print service providers, particularly where specific quality requirements, substrate flexibility, investment levels, and production volumes remain key considerations. Finally, Morten and German discuss how printers are currently adopting AI. While there is tremendous excitement around the technology, Keypoint Intelligence's research suggests that most print service providers are still in the early stages of exploration, experimenting with AI tools and learning how to apply them both operationally and commercially. A thoughtful conversation about AI, personalization, toner versus inkjet, and the opportunities that could help drive the next phase of growth for the printing industry.

Mark Hinder · CEO · YourPrintStrategy.com

Morten Reitoft reconnects with Mark Hinder, CEO of YourPrintStrategy.com, for a candid conversation about strategy, data, investment decisions, publishing, and the future direction of the printing industry. After more than three decades in leadership positions with companies including Xerox, Konica Minolta, and Ricoh, Hinder has embarked on a new chapter focused on helping print companies make better-informed business decisions. Through YourPrintStrategy.com, he works with printers, publishers, and industry stakeholders to develop strategies based on business realities rather than technology hype. The discussion explores the importance of data quality, CRM systems, business intelligence, and why many companies still struggle to turn information into actionable insights. Hinder argues that technology investments should begin with a clear understanding of a company's strengths, weaknesses, opportunities, and threats rather than starting with the equipment itself. The conversation then moves into the publishing sector, where Hinder sees significant opportunities for digital printing to reduce waste and improve supply-chain efficiency. Using the example of bookstore returns, he explains how traditional publishing models continue to generate substantial inefficiencies and why digital production could play a much larger role in the future than many people realize today. Morten and Mark also discuss industry consolidation, procurement practices, artificial intelligence, changing business models, and the need for more open discussions about the commercial future of print. Throughout the interview, Hinder emphasizes that successful businesses need more than great technology—they need a clear strategy, strong data, and the discipline to continually reassess their direction as markets evolve. This is a thoughtful discussion about business strategy and the future of the printing industry from someone who has spent decades helping companies navigate change.

Davy Verstaen · Appstore & Partner Manager · Enfocus · Power to Move

At Canon's Power to Move event in Venlo, Morten Reitoft speaks with Davy Verstaen from Enfocus about one of the hottest topics in the printing industry today: how AI, workflow automation, and mass customization are finally coming together to create real business opportunities. While many companies talk about personalization and mass customization, Verstaen demonstrates how to implement these concepts today using Enfocus Switch, AI-powered content generation, and integrated production workflows. Visitors to the Canon event receive highly personalized products, including posters, postcards, and AI-generated storybooks, all produced through automated workflows that combine technologies from Canon, Enfocus, XMPie, Onyx, and other partners. The conversation explores the practical realities behind AI-driven production. While the programming itself can often be completed surprisingly quickly, the real challenge lies in prompt engineering, consistency management, and the creation of repeatable processes that deliver predictable results at production scale. Verstaen shares how months of refinement and testing were required to ensure that AI-generated content consistently met quality expectations. Beyond the demonstration itself, the discussion examines how workflow automation is evolving from traditional rule-based systems toward intelligent automation. Increasingly, printers are connecting Enfocus Switch with AI platforms to automate tasks such as order processing, data extraction, job preparation, and workflow orchestration. Rather than replacing existing automation systems, AI is becoming an additional layer that helps organizations handle more complex and variable processes. The interview also addresses the economics of AI, the role of third-party integrations, and the opportunities available to printers willing to embrace new technologies. For Verstaen, the combination of workflow automation, AI, and personalization represents one of the most exciting developments the industry has seen in years. This is a fascinating conversation about moving from talking about mass customization to actually producing it.

Hans Gut · Head of Global Partnering · Hunkeler/Müller Martini · Power to Move

At Canon's Power to Move event in Venlo, Morten Reitoft speaks with Hans Gut, one of the most respected figures in the finishing and postpress industry. With decades of experience helping shape the evolution of print production, Gut shares his perspective on the industry's transformation and the increasingly important relationship between printing, workflow, automation, and finishing. As production environments become more digital and more connected, the role of finishing has evolved from a downstream process into a critical component of the overall manufacturing workflow. The conversation explores how companies such as Hunkeler and Müller Martini continue to adapt to changing market demands, shorter run lengths, greater personalization, and the need for ever-higher levels of automation. Gut discusses why integration between printing and finishing is becoming essential for achieving productivity, quality, and profitability in modern print operations. The interview also touches on industry consolidation, technological innovation, and the opportunities created by digital printing technologies that continue to expand into new applications and markets. Throughout the discussion, Gut offers valuable insights gained from a lifetime spent helping customers improve production efficiency and build sustainable businesses. As always, Hans Gut combines strategic vision with practical experience, making this a fascinating conversation about where the industry has come from—and where it may be heading next.

Bernd Zipper · GURU · Zipcon · Power to Move

At Canon's Power to Move event in Venlo, Morten Reitoft sits down with one of the printing industry's most recognized thought leaders, Bernd Zipper from Zipcon, to discuss the technologies and trends that may fundamentally reshape how print is bought, sold, and produced in the years ahead. Having delivered keynote presentations and guided attendees through Canon's technology showcase, Zipper shares his perspective on the industry's rapid evolution and why artificial intelligence has become a central connector across workflow, automation, e-commerce, and production. While many discussions about AI focus on tools and applications, Zipper believes the real transformation lies in how AI enables entirely new ways to connect systems, processes, and customers. A major topic of the conversation is the emerging Universal Commerce Protocol (UCP) initiative and the work being undertaken by organizations such as Initiative Online Print, Intergraf, the BVDM, the Ghent Workgroup, and others to prepare print for a future where AI agents may become active buyers of print products. Rather than navigating websites and order forms, future customers may simply speak to their devices, with AI automatically sourcing, ordering, and delivering print products through standardized communication protocols. Zipper explains why this development could become existential for printers. As commerce becomes increasingly automated, print providers must ensure their systems can communicate with the platforms, protocols, and technologies that will power future purchasing decisions. Those who fail to adapt may find themselves disconnected from entirely new sources of demand. The discussion also explores market consolidation, changing business models, the growing divide between large platforms, niche specialists, and local heroes, and the challenges faced by medium-sized printing companies operating in an increasingly regulated and technology-driven environment. This is a wide-ranging and thought-provoking conversation about AI, e-commerce, automation, industry transformation, and why the next generation of print infrastructure may be very different from anything the industry has seen before.

Maureen Grasser & Michael Stock · Business Development Workflow · Canon EMEA · Power to Print

At Canon's Power to Move event in Venlo, Morten Reitoft speaks with Cathy Bittner and Tino Waegelein from Canon EMEA about a topic that is becoming increasingly important in modern print production: workflow. While much attention in the industry is focused on presses and print quality, Bittner and Waegelein argue that the future of productivity lies in understanding and optimizing the entire production process—from order intake to final delivery. Rather than taking a print-centric view, Canon is encouraging customers to adopt an end-to-end workflow mindset that considers every step in the value chain. A fascinating part of the discussion revolves around Canon's "End-to-End Experience," a methodology that uses physical building blocks and gamification techniques to visualize workflows, identify bottlenecks, and uncover opportunities for improvement. Originally developed as a teaching tool, the concept has evolved into a practical framework for helping customers understand complex production environments and make better decisions about automation and integration. The conversation also explores workflow openness, software integration, cloud-based solutions, strategic partnerships, and the importance of connecting specialized technologies rather than forcing customers into closed ecosystems. Canon's approach, according to Bittner and Waegelein, starts with understanding customer requirements before recommending the right combination of software, services, and production technologies. Finally, the discussion turns to artificial intelligence and whether AI may one day design and manage workflows on its own. While both see enormous potential for AI as a productivity tool, they believe human expertise, decision-making, and oversight will remain critical components of successful print production for years to come. This is a thoughtful conversation about workflow, automation, integration, and why the future of print may be less about individual devices and more about how everything works together.

Louis Van der Linden & Sander Hendrix · Business Development Workflow · Canon EMEA · Power to Print

At Canon's Power to Move event in Venlo, Morten Reitoft speaks with Sander Hendrix and Louis Van der Linden about one of Canon's biggest success stories in production inkjet: the varioPRINT iX3200. From the launch of Canon's first sheetfed inkjet platform in 2015 to nearly 900 installations worldwide today, the conversation explores the technological journey that helped create an entirely new market segment. Hendrix and Van der Linden explain the engineering challenges behind sheetfed inkjet, including paper handling, registration accuracy, and scaling a concept from prototype to industrial production platform. The discussion also examines why the iX3200 has gained traction across multiple market segments, from transactional printing and commercial print to online printing and, increasingly, the demanding photo products market. The ability to deliver high image quality, productivity, reliability, and media versatility has enabled customers to expand applications while maintaining the efficiency required for peak production periods. A significant part of the interview focuses on Canon's Prisma workflow ecosystem and the importance of open integration. Rather than forcing customers into a closed environment, Canon's approach is designed to connect with existing workflows, MIS systems, prepress solutions, and production environments. Hendrix and Van der Linden explain how scalable workflow architectures, automated processing, and flexible integration help printers transition from offset to digital production while maintaining operational efficiency. The conversation also touches on mass customization, RIP performance, workflow scalability, and the growing importance of software in modern print manufacturing. As run lengths become shorter and customer demands become more complex, workflow and automation are becoming just as important as the presses themselves. Finally, the discussion highlights Canon's unique portfolio strategy, spanning toner, sheetfed inkjet, B2 inkjet, and web-fed production inkjet, enabling customers to find the right technology for virtually any production requirement.

Cathy Bittner & Tino Waegeleiner · Business Development · Canon EMEA · Power to Print

At Canon's Power to Move event in Venlo, Morten Reitoft speaks with Cathy Bittner and Tino Waegelein from Canon EMEA about the company's vision for the future of production printing and the technologies shaping the next generation of print manufacturing. The conversation explores how Canon is helping customers navigate a rapidly changing market where automation, efficiency, sustainability, and evolving customer expectations are becoming increasingly important. As print service providers look for new ways to improve productivity and profitability, Canon continues to invest in technologies designed to bridge the gap between traditional production methods and the opportunities offered by digital transformation. Bittner and Waegelein share insights into the role of innovation within Canon's strategy and discuss why events such as Power to Move are important platforms for bringing customers, partners, and industry experts together. Beyond showcasing technology, the event serves as an opportunity to exchange ideas, challenge assumptions, and explore how the printing industry may develop in the years ahead. The discussion highlights Canon's commitment to supporting customers throughout their digital transformation journeys while providing practical solutions that address real production challenges. Enjoy the interview.

Alper Çifçi · Business Development & Sales · Meteksan · Power to Print

At Canon's Power to Move event in Venlo, Morten B. Reitoft speaks with Alper Çifçi, Deputy General Manager of Meteksan, one of Turkey's largest and most diversified printing companies. With approximately 400 employees and deep roots in both secure printing and educational publishing, Meteksan occupies a unique position in the Turkish market. Çifçi explains how his own journey from production management to business development has given him a practical understanding of both manufacturing operations and the strategic decisions required to guide a modern printing business through a rapidly changing industry. A significant part of the discussion focuses on Meteksan's role in producing secure examination materials and educational content for Turkey. Operating under strict security requirements, the company has developed extensive expertise in managing highly sensitive print production workflows. Beyond its domestic activities, Çifçi also sees opportunities for Turkish know-how to support educational and examination printing initiatives in other regions, including Africa, where demand for localized secure printing capabilities continues to grow. The conversation then turns to one of Meteksan's newest initiatives: book-of-one production. Working in collaboration with a government university, the company has launched a project that combines digital printing, efficient distribution, and sustainability objectives. Located in Ankara, Meteksan benefits from a central position that supports nationwide distribution, reduces transportation requirements, and improves responsiveness. As publishing markets continue to evolve, Çifçi believes digital printing has become increasingly important. Growing title counts, changing demand patterns, and the need for greater flexibility are pushing publishers toward digital production models that would have been difficult to justify only a few years ago. For Meteksan, this creates opportunities to expand both its publishing services and its production capabilities. The discussion also explores the technologies showcased at Canon's Customer Experience Center, including the VarioPress iV7 and the ProStream platform. Çifçi explains why the combination of high-quality sheetfed inkjet and high-volume roll-fed inkjet is particularly attractive for a company serving both educational publishing and commercial print markets. The ability to match production methods to specific applications while maintaining quality and efficiency is increasingly becoming a competitive advantage. Beyond technology, the conversation touches on Turkey's unique economic and geographic position. Situated between Europe and Asia, Turkey continues to serve as an important bridge between markets, cultures, and business opportunities. Despite economic challenges and periods of high inflation, Çifçi remains optimistic about growth opportunities, emphasizing that continued investment and business development are essential for companies that want to strengthen their position in the years ahead. Recorded at Canon's Power to Move event in Venlo, this interview offers insight into the ambitions of one of Turkey's leading print providers and highlights the growing role digital printing is playing in the transformation of educational publishing and secure print production.

Pascal Gafner · Associate Director · Cavin Baudat · Power to Print

At Canon's Power to Move event in Venlo, Morten Reitoft speaks with Pascal Gafner from Cavin-Baudat, a Swiss printing company active in both offset and digital printing. Already operating Canon digital presses, Cavin-Baudat attended the event to better understand where production printing is heading and how emerging technologies may fit into the company's future strategy. A particular point of interest was the varioPRINT iV7, which Gafner wanted to evaluate firsthand in terms of production capabilities, print quality, speed, and overall business potential. As a company working with both offset and digital technologies, Cavin-Baudat is continuously assessing how production methods evolve and where digital printing may increasingly complement—or eventually replace—certain offset applications. The visit to Venlo provided an opportunity to see the technology in action and gather insights that can help shape future investment decisions. The discussion also touches on a broader industry challenge: understanding how customer expectations and communication channels may develop in the years ahead. While the concepts presented are relatively new to Cavin-Baudat, Gafner sees considerable value in exploring new approaches and challenging established thinking. He concludes by sharing his positive impressions of the event, highlighting the detailed machine presentations, the technical discussions, and the warm welcome from the Canon team. Enjoy the interview.