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In this conversation, Morten B. Reitoft from INKISH sits down with Mark Nixon to explore a career that began on the shop floor of a printing company at just fifteen years old and has since evolved into a global role within print inspection and automation at AVT. Mark shares the accidental but formative start that pulled him into print, the appeal of the smells, the pace, and the constant problem-solving, and how those early experiences shaped a lifelong connection to an industry that changes minute by minute. Together they reflect on how print differs from many other manufacturing sectors, why its technical complexity is often underestimated, and how careers in print rarely follow a straight, pre-planned path. The discussion moves into Mark’s transition from market-creating companies to a business focused on efficiency, repeatability, and waste reduction, and how inspection systems have shifted from being seen as a necessary evil to becoming a core part of lean, profitable production. They talk openly about quality control, customer expectations, and the idea that it is better to prevent problems from reaching the customer in the first place than to argue about them afterward. Mark explains how modern inspection goes far beyond finding faults, integrating deeply with workflow automation to identify, remove, and replace errors before delivery. The conversation also looks ahead, touching on where inspection technology is heading, the growing importance of speed, intelligence, and customization, and the role of close collaboration with customers and other technology providers. Mark reflects on joining an independent, established company that now operates with a startup mindset, the opportunities that come with it, and how decades of experience across different print technologies can be brought together to drive the next phase of innovation. It’s an honest, wide-ranging discussion about print, technology, business, and the value of staying curious in an industry that never stands still.
In this conversation, Editor Morten B. Reitoft speaks with Colin Sinclair McDermott, also known as the Online Print Coach, about his background in the printing industry and his work coaching print businesses worldwide. Colin shares how he entered the industry in the 1990s, lost a business during the 2008–2009 recession, and how those experiences shaped his mission to help other printers avoid the same mistakes. They discuss common challenges across the industry, including time management, owner bottlenecks, stress, personal financial risk, and the difficulty of delegating and letting go. A key theme is the importance of understanding business fundamentals such as break-even points, profitability, productivity, and core financial metrics, not just being a skilled printer. The conversation also explores cultural differences around failure in Europe versus the US, the value of coaching and accountability, the role of trade organizations and OEMs in education and promotion, and why the print industry must strengthen its capabilities in sales, marketing, and leadership. Colin reflects on networking, public speaking, and major industry events such as Printing United, drupa, FESPA, and Dscoop, and how visibility, education, and honest conversations can help move the industry forward, even if progress sometimes feels slower than desired.
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