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From just 15 people working in a garage to one of Mexico’s significant label and printing operations, the ETIFLEX story is about growth, people, relationships—and the importance of knowing exactly what is happening on the production floor. Today, ETIFLEX operates 23 production lines, including 20 flexographic presses and three digital presses. The company produces labels, tickets, tags, promotional products, and RFID solutions for customers across retail, logistics, food, chemicals, health and beauty, textiles, transportation, and entertainment. Mexico offers significant opportunities. With a population of around 130 million people, a strong manufacturing base, and direct access to the United States, the country has become an increasingly important export market. But competitiveness is no longer simply about offering the lowest price. It is about productivity, innovation, quality, service, and the ability to create long-term relationships with customers and suppliers. Measurement has therefore become part of the culture at ETIFLEX. The philosophy is simple: What you do not measure, you cannot fix or improve. Before implementing CERM, ETIFLEX used five or six separate systems for estimating, production control, warehouse management, purchasing, accounting, and finance. The information existed, but the systems did not communicate effectively with each other. Introducing CERM was a major strategic decision. Changing an MIS or ERP platform requires investment, leadership, time, and commitment throughout the organization. However, continued growth demanded a single integrated system capable of connecting the company’s operational areas and providing reliable, real-time information. With better data, the ETIFLEX team can understand the true cost of every job, identify products that may be subsidizing others, reduce waste, improve printing speeds, shorten setup times, and make better decisions about equipment and capital investments. Perhaps most importantly, the data is no longer reserved for management. Employees throughout ETIFLEX can analyze their own processes, identify opportunities, and suggest improvements. With hundreds of people observing production through the same system, operational knowledge becomes a shared resource. The next chapter will include even more automation, robotics, integration, and information. Technology will play an increasingly important role—but people, culture, and the ability to make informed decisions will remain at the heart of ETIFLEX. Watch the film and meet a Mexican printing company that has transformed measurement from a management tool into part of its DNA.
At Cardbox Packaging, automation begins before the first sheet reaches the press. A fully automated board-handling system supplies two Heidelberg Speedmaster XL 106 presses—a six-color and a seven-color configuration capable of running both conventional and UV inks. From printing, the sheets move into an extensive die-cutting department equipped with three MK Masterwork Mastermatrix machines. A new MK Masterwork Duopress adds hot foiling, die-cutting, and blanking in a single production process, significantly expanding the products and decorative effects Cardbox can offer its customers. The company has developed considerably since its early expansion from the main plant in Wolfsberg in 2011 and 2012. Business with key customers in the Czech Republic and the United States created new opportunities, while the acquisition of a facility in Pinkafeld, close to Vienna, strengthened Cardbox Packaging’s capabilities in glued packaging. Today, the group focuses on three strategic segments: sleeves, glued packaging solutions, and sustainable food-packaging products—particularly paper cups and lids. Food packaging has always been central to the Cardbox business, but sustainable cup-and-lid solutions could become one of its most important growth areas in the coming years. The market, however, has become increasingly challenging. Overcapacity, pricing pressure, changing supply conditions, and strong competitors from Eastern Europe are making life more difficult for small and medium-sized packaging companies operating in Western Europe. Survival and growth therefore require more than additional capacity. Companies must identify niches, develop specialized solutions, improve efficiency, and offer services that create genuine value for their customers. Innovation at Cardbox Packaging is not limited to major technological breakthroughs. It is an everyday process involving product development, small operational improvements, new services, and continuous experimentation with the possibilities offered by new equipment. The latest investments give Cardbox additional capacity and operational stability, but they also create opportunities the company is still exploring. Employees are training, testing, and learning how the new technology can answer changing customer requirements—often without customers being willing to pay more for the additional complexity. Automation and artificial intelligence will play an increasingly important role. Printed sheets are already being compared automatically with digital reference files, while digitalization is expanding into job preparation, estimating, analytics, and production control. For Cardbox Packaging, however, successful investment is not only about technology. It is also about partnership. New equipment inevitably creates new challenges, and packaging producers need suppliers that will continue working with them long after the installation is complete. The relationship between Cardbox Packaging, Heidelberg, and MK Masterwork is built on years of cooperation, shared experience, and trust between the people involved. Cardbox Packaging describes its central value as customer dedication: understanding what customers need and delivering products, services, and solutions that help make their businesses profitable. Efficiency, digitalisation, sustainability, and artificial intelligence are important parts of the company’s future—but so are its employees. Through its “We Care for You” philosophy, Cardbox focuses on training, development, working conditions, and giving employees and their families confidence in the future. The ambition is clear. By 2030, Cardbox Packaging aims to reach €100 million in revenue while maintaining sustainable profitability. Further acquisitions are already being considered, and additional investment is planned at the company’s US operation. Watch the film and visit Cardbox Packaging to see how technology, partnerships, sustainability, and people are being combined to prepare the company for its next stage of growth.
A few years ago, INKISH made a film about Storio Group in the Netherlands with the once-amazing company TiliaLabs, so it was with pleasure that we returned, along with CTRL-S, to see what had happened over the years, and we weren't disappointed. Storio Group is a company specialized in photo products, with production at several sites and the challenge of producing thousands of products of one. Most printers know what a challenge that is, and for Remco Beekhuizen and Florus Plaizier no doubt that they have a great understanding of the challenge, and also what software they need to execute. German CTRL-S was selected among various alternatives, and with their Symphony platform, Storio Group has been able to change a legacy system into a new and modern platform, where even the operators say that it's the same or better. In this film, you will learn more about some of the considerations of investing in a new platform and how Storio Group and CTRL-S are more like partners, rather than "just" a supplier. Great company, great products, and great people! LinkedIn: Remco Beekhuizen Florus Plaizier
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