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Jorge Luis Rodríguez · President · Servi Impresos ·

Español: (English below)
Entre impresores se dice que tenemos tinta en las venas, y para Jorge Luis Rodríguez eso es una realidad. Como representante de Servir Impresos, empresa fundada por su padre en 1970, Jorge ha dedicado más de 35 años a desarrollar un negocio especializado en la maquila de impresión offset. Desde la preprensa y las placas hasta la impresión y los acabados, Servir Impresos ayuda a otros impresores a entregar trabajos de alta calidad a sus propios clientes, con precios competitivos, tiempos de entrega confiables y un servicio cercano. En este video, Jorge comparte la historia de la empresa, cómo ha evolucionado el negocio después de la pandemia y cómo sus prensas Heidelberg y su flujo de trabajo integral les permiten apoyar a sus clientes a lo largo de todo el proceso de impresión.

English:
Printing is often said to run in our veins, and for Jorge Luis Rodríguez, that couldn’t be more true. As the representative of Servir Impresos, a company founded by his father in 1970, Jorge has spent more than 35 years building a trusted printing service focused on offset outsourcing. From prepress and plates to printing and finishing, Servir Impresos helps printers deliver high-quality work to their clients at competitive prices, with reliable turnaround times and a commitment to customer care. In this video, Jorge shares the company's story, how the business has evolved after the pandemic, and how their Heidelberg presses and full in-house workflow enable them to support customers throughout the entire printing process.

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Embellishment done right! · Marcus Short, Richard Pacey & Jordan Pugh · Qualvis Print & Packaging

It's difficult to decide how to start this story. It's about a print and packaging company in Leicester investing in new technology. A new Koenig & Bauer press and a new folding/gluer, also from Koenig & Press. In a way, enough, but there is more to it, because the configuration of the printing press is as such unique, and as Richard Pacey explains, maybe the only one in the world. A seven-color with three coaters. But doesn't that lead to the more obvious question, why? And that's really the story. Qualvis is a print and packaging company that has specialized in high-end packaging. As we sit in the meeting room before the filming, tons of samples are placed on the table, and, of course, we look at them. Marcus Short asks us - so how do you think it's made? It looks like overprinted coldset, yet it has a different shine, and it's still the best option. And here is what Qualvis has developed over the years. Instead of using cold foil, Qualvis has developed Q-lustre. It's a flexo-printed, reflective silver color, UV-dried, and ready to be overprinted, just like a cold foil. The result is a stunning print with a metalization that actually doesn't have any metalization, as we know. It's more sustainable because it doesn't use a foil carrier, the company claims, and customers like what they see. Combined with a fast folding/gluer, the company's existing blue Koenig & Bauer Rapida press, and a few BOBST die-cutters, the company is well set for the future, and the three gentlemen we speak with are all game and ready. This was a fun job!

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Mark Nixon · Global Strategic Account Director · AVT

In this conversation, Morten B. Reitoft from INKISH sits down with Mark Nixon to explore a career that began on the shop floor of a printing company at just fifteen years old and has since evolved into a global role within print inspection and automation at AVT. Mark shares the accidental but formative start that pulled him into print, the appeal of the smells, the pace, and the constant problem-solving, and how those early experiences shaped a lifelong connection to an industry that changes minute by minute. Together they reflect on how print differs from many other manufacturing sectors, why its technical complexity is often underestimated, and how careers in print rarely follow a straight, pre-planned path. The discussion moves into Mark’s transition from market-creating companies to a business focused on efficiency, repeatability, and waste reduction, and how inspection systems have shifted from being seen as a necessary evil to becoming a core part of lean, profitable production. They talk openly about quality control, customer expectations, and the idea that it is better to prevent problems from reaching the customer in the first place than to argue about them afterward. Mark explains how modern inspection goes far beyond finding faults, integrating deeply with workflow automation to identify, remove, and replace errors before delivery. The conversation also looks ahead, touching on where inspection technology is heading, the growing importance of speed, intelligence, and customization, and the role of close collaboration with customers and other technology providers. Mark reflects on joining an independent, established company that now operates with a startup mindset, the opportunities that come with it, and how decades of experience across different print technologies can be brought together to drive the next phase of innovation. It’s an honest, wide-ranging discussion about print, technology, business, and the value of staying curious in an industry that never stands still.

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Building a Packaging Powerhouse Through People, Process, and Technology with Koenig & Bauer

Paul Densley, Managing Director of Castle Color, shares his journey from the newspaper print industry to leading one of the UK’s most respected and technically advanced packaging companies. In this film, Paul talks openly about Castle Color’s philosophy of people, process, and technology, and how that mindset has shaped everything from investment decisions to customer relationships. He explains why Castle Color focuses on being an embedded supply partner, how continuous training and process understanding sit at the core of the business, and how technology is used to enhance people rather than replace them. The conversation goes deep into Castle Color’s expertise in fiber-based packaging, including cartons, advanced barrier coatings, and highly specialized blister card technologies that are guaranteed to seal. Paul outlines the company’s diverse customer base across food, healthcare, hygiene, personal care, and sporting goods, and explains why the type of packaging matters more than the size of the customer. Paul also reflects on Castle Color’s disciplined approach to machinery investment, including rigorous testing, supplier comparisons, and the long-term impact of choosing the right technology partner. He shares real-world experience of consolidating production onto fewer presses while increasing productivity, retaining and retraining staff, and building strong, long-term relationships with suppliers. Looking ahead, Paul discusses the future of fiber-based packaging, sustainability, and how Castle Color plans to continue pushing the boundaries of packaging technology and design over the next decade.

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Is AI a useful tool or a threat to a brand? · Gee Ranasinha · CEO · Kexino

Happy New Year, and welcome to INKISH’s first interview of 2026. Morten Reitoft is joined by his good friend Gee Ranasinha for a wide-ranging conversation about AI, with a particular focus on generative AI and what it really means for marketing, creativity, branding, and trust. They unpack the difference between machine learning, generative AI, and agentic AI, discuss why tools alone don’t replace human judgment, and explore how brands risk becoming generic if technology is used without intent. The discussion moves from AI in marketing and design to bigger questions about authenticity, differentiation, security, and the future value of human creativity in an AI-driven world. I asked ChatGPT if it believes that Generative AI can be a threat to brands - and here is its answer: Yes — generative AI can be a threat to a brand, but only under certain conditions. Generative AI becomes a threat when it is used as a shortcut rather than a tool. If a brand relies on AI to produce content without clear direction, taste, or accountability, the result often drifts toward generic, formulaic output. Over time, this can erode distinctiveness, making the brand harder to recognize and easier to replace. When everything starts to look and sound “AI-made,” audiences subconsciously read it as inauthentic, low-effort, or interchangeable. The real risk is not the technology itself, but the loss of human judgment. Brands are built on consistency, intent, and emotional resonance — things that require someone to decide why something should exist, not just how it can be produced. If AI is allowed to define tone, visuals, or messaging without strong brand governance, the brand can slowly hollow out, becoming a polished shell that says nothing meaningful. Used correctly, however, generative AI is not a threat at all. It can accelerate ideation, lower production friction, and help teams explore more options in less time. When guided by clear brand principles, human taste, and strategic oversight, AI can strengthen a brand rather than weaken it. In that sense, AI raises the floor of execution — but it does not raise the ceiling. Brands that continue to stand out will be the ones that use AI to move faster, not the ones that let AI decide who they are. In short: generative AI threatens brands that surrender authorship to it. Brands that treat it as an assistant, not a substitute, will be just fine.

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Trevor Schroeder · Director of Product & Solutions · PageWide T700i · HP

This video features Trevor Schroeder discussing how HP approaches print as a set of distinct segments, shaped by long experience in areas such as photo printing, publishing, direct mail, and commercial print, and more recently by rapid growth in packaging. He reflects on the industry’s shift from analog to digital and how similar transformations are now playing out across all segments, with inkjet packaging standing out because of its speed, quality, and ability to handle very high volumes. Labels and packaging are described as a significant growth opportunity within HP’s portfolio, combining inkjet and liquid electrophotography technologies.

The conversation explains how packaging differs from other print segments due to supply chain complexity, large repeat volumes, and increasingly unreliable forecasts. Digital printing, supported by more interconnected software and ERP systems, enables faster responses to changing demand. Schroeder also addresses material and substrate challenges, including long or unpredictable lead times and strong demand driven by the shift from plastic to paper, particularly in Europe. These trends require manufacturers to reassess strategies, understand their customers’ needs, and invest in the right equipment.

The video also touches on material science collaboration across the value chain, ongoing consolidation in the packaging industry, and the importance of manufacturing efficiency beyond the press itself. Digital production is presented as a way to optimize entire plant workflows, free up constrained capacity, and unlock growth within existing assets. The discussion concludes with insights into HP PageWide Industrial’s focus on high-throughput, integrated systems and platform-based investments designed to adapt to evolving packaging and corrugated market demands.

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Even Lucanish · Product Marketing & Business Development · PageWide T700i · HP

This video features Even Lucanish explaining how digital packaging solutions are designed to complement, not replace, large-scale analog production. He emphasizes that the packaging industry still depends on long runs, which is why significant effort has gone into ensuring that the economic crossover points between digital and litho production make practical sense. The discussion focuses on how digital presses can add capacity, modernize older equipment setups, and improve overall efficiency within packaging facilities.

Lucanish describes the T700 as a strong fit for the litho-lamination market, particularly for integrated producers or larger independents with single-face laminators. The press is positioned as a complementary asset that allows shorter runs to be shifted to digital, while longer runs remain on litho equipment, reducing setup times and improving utilization across the plant. He explains how higher laminator speeds, enabled by roll-fed digital printing, can increase throughput and unlock additional capacity in existing operations.

The video explores the concept of crossover economics, noting that jobs under roughly 30,000 sheets are often more cost-effective digitally, especially when multiple SKUs are involved. Digital printing allows multiple graphics to be produced sequentially in a single continuous run, effectively combining many short runs into a single longer digital run. Beyond cost, color consistency is highlighted as a key advantage, with digital production delivering repeatable results over time without manual adjustments.

Lucanish also addresses broader adoption challenges, explaining that packaging has been more cautious with digital than commercial print, but that real-world installations have helped demonstrate its benefits. He points to easier staffing and training, tighter integration with MIS and ERP systems, and long-term platform upgradability as essential factors. The video concludes with a comparison of the T700 and T1100 platforms, outlining how form factor, corrugator compatibility, and versatility determine where each solution fits within the packaging and corrugated markets.

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Chris Pereira · President · C17 Media

This video follows the development of a print operation in Toronto that evolved from print brokering into complete in-house manufacturing over more than a decade. What began with basic commercial print needs gradually expanded into wide-format production, vehicle graphics, and specialized automotive and motorsport applications. The conversation explains why depending on external vendors became a limitation—particularly around scheduling, consistency, and accountability—and how bringing production in-house changed both operational control and long-term planning. Growth happened incrementally, through measured investments in equipment, space, and people rather than rapid expansion. A significant part of the discussion focuses on workflow and automation. As job volumes increased and margins tightened, software became critical to meeting timelines and controlling costs. The video outlines how imposition is handled using Ultimate Tech software, where layouts are automatically generated based on material type, sheet or roll size, flute direction for corrugated work, and production method. This reduces manual intervention, material waste, and ink usage, while improving repeatability across jobs. Ultimate Tech is shown as one component in a broader workflow that also includes web-to-print, ERP, preflighting, and accounting systems. Rather than being implemented all at once, the workflow was built piece by piece, with adjustments made over time as requirements became clearer. The video also addresses early limitations, the evaluation of alternative solutions, and why the final setup reflects practical production needs rather than theoretical efficiency.