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Sometimes transformation requires more than taking small steps. As Primož Štrumbelj from Prima IP puts it: if you want to cross a river, you have to jump all the way to the other side. That philosophy says a lot about Prima IP. Located just outside Ljubljana, Slovenia, the family-owned company has undergone dramatic transformation over the years. What started with traditional screen and offset printing has today become an almost entirely digital operation, covering dye-sublimation, textile printing, large-format — and now industrial digital book production. Primož describes himself as a technology enthusiast, and that curiosity has clearly influenced the company's development. But as he emphasizes in our conversation, technology alone doesn't create success. The people who operate it, develop the business, and work with customers are equally important. The latest major step was Prima IP's investment in an HP PageWide Advantage 2200, along with automated Hunkeler and Müller Martini finishing technology. Going from cut-sheet digital production to a high-capacity roll-fed inkjet platform wasn't simply another equipment purchase — it represented an entirely new production philosophy. And there was no halfway solution. With the investment, Prima IP can address the growing demand from Slovenian publishers for shorter and medium-sized book runs, while producing everything from softcover and wire-bound products to sewn and hardcover books. For many publishers, Primož explains, seeing the production environment changes their perception of digital print. What was once considered a compromise compared with offset has developed into highly automated industrial production capable of delivering excellent quality, short runs, variable products and increasingly personalized applications. And personalization is exactly where Primož sees some of the biggest opportunities ahead. Combining data, AI, digital printing and automated finishing could enable everything from personalized books and notebooks to highly targeted printed communication. At the same time, Prima IP is developing its own products while serving as a white-label production partner. The river was big. Prima IP jumped. And the journey has only just started.

Ten years ago, Alenka Volk joined Prima IP with a background that had very little to do with printing. She was a lawyer. Today, she is a Managing Director and co-owner of the Ljubljana-based printing company - and can comfortably discuss workflows, drying technology, digital printing, and the daily challenges of running a modern print operation. But her primary responsibility remains people, HR, contracts and the organizational side of the business, complementing Primož Štrumbelj’s commercial and technology focus. And people are particularly important at Prima IP. The company has official status as an invalidsko podjetje — a Slovenian company employing people with disabilities — and Alenka explains that around half of its employees have this status. But rather than separating people into simple or repetitive jobs, Prima IP integrates employees throughout the workflow and production environment. For Alenka, that is fundamental to the company's success. Buying technology is relatively easy. It is the people who operate it, solve problems, develop products, and take responsibility who ultimately make the difference. In our conversation, we also discuss Prima IP's decision to move strongly into digital book production. The company saw an increasingly familiar development in publishing: print runs getting shorter while the number of individual orders continued to increase. For Prima IP, industrial digital printing became the logical response. But identifying an opportunity is only the beginning. Major investments require technology decisions, financing, convincing banks that the business case works in a relatively small Slovenian market — and convincing the people inside the company that the direction is right. Today, those investments are on the production floor, Prima IP is growing its position in digital book production, and Alenka has a very clear ambition for what comes next: When you think about books in Slovenia, she wants you to think Prima Book.

As we arrived at OnPress in our Uber, we immediately noticed that the building seemed to house several different businesses. It quickly became clear, however, that many of the names were actually part of OnPress itself, reflecting the wide range of services the company offers. Back when CDs and DVDs were huge, they represented a significant part of OnPress’ business, and as those markets changed, so did the company. Interestingly, OnPress still produces a considerable number of CDs and DVDs, so despite the obvious decline in demand, these formats remain popular for certain applications and markets. We quickly moved on to the printing side of the business, where a line of Xeikon presses was set up to produce roll-to-roll. As the VP of Book Manufacturing Lance Svoboda explained, these machines are true workhorses. They run almost 24/7, deliver remarkably consistent quality, and rarely require major service, making them ideal for the type of production OnPress handles. The main reason for our visit, however, was OnPress’ recent investment in Meccanotecnica’s perfect binding line. The system is used for both paperback production and producing book blocks for hardcover books, and everything is installed in an impressively compact and efficient setup. I must admit that the print quality from the Xeikon presses combined with the chosen binding technology was a very convincing match. The finished books simply looked great. Talking with Lance Svoboda also made it very clear that he understands technology and knows exactly what he wants from his production. His enthusiasm for the Meccanotecnica perfect binding line was impossible to miss. And that is perhaps particularly interesting when you remember that Meccanotecnica has spent decades building its reputation around Smyth sewing. Moving into perfect binding means entering a market where several competitors have just as much experience in perfect binding as Meccanotecnica has in sewing. That takes commitment, confidence in the technology, and a clear understanding of what customers need. At OnPress, that decision appears to have paid off. The combination of Xeikon digital printing and Meccanotecnica finishing creates a remarkably efficient book production environment, and judging from Lance Svoboda’s enthusiasm, OnPress is a very pleased customer — for sure!
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